They have made commercials for EA Sports for their games like NFL 2007 and NCAA Football 2007. They have also been involved in the commercial work and film projects. They also have numerous Live-action productions like Rooster Teeth Shorts, Immersion, Day 5, Crunch Time, RT-ES, etc. Rooster Teeth’s business strategy is a hybrid-model composed of subscriptions, onsite pre-roll ads, YouTube pre-roll ads, licensed studio productions, branded merchandise, and annual live events. Also, the name Rooster Teeth is a euphemism for cockbite, an insult from the original Red Vs. The two main reasons they changed their name from “drunk gamers” to “Rooster Teeth” because it sounded too unprofessional and they weren’t getting any sponsors. The crew of the site created a non-gameplay video of the Apple Switch ad campaign and focused on lack of video games available for the Apple Macintosh. Burns started working for a local company where he met Geoff Ramsey, Gustavo Sorola, Dan Godwin, and Jason Saldaña, and the five formed a site called, where they would give critics about a video game while they are drunk. The film was not a success but helped Hullum and Heyman to get a job in Los Angeles.
While at the University of Texas, Burnie, Matt, and actor Joey made an independent film called The Schedule.
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